KIA ORA,
I'M
BRAD SMITH.
MARKETING | BRAND | DIGITAL | BUSINESS LEADERSHIP | CONSULTANCY & DEVELOPMENT
Expert in traditional and digital marketing disciplines
A dynamic digital leader and creative technologist with a cutting edge and offering a wealth of expertise in project managing digital media marketing campaigns and content, and delivering large-scale projects. Extensive experience working with world-renowned brands, including Walt Disney Studios, Diners Club and Panasonic – worked on many blockbuster movies produced in the last 20 years. Excels in developing effective marketing initiatives, digital innovation and transformation, and is an exceptional brand champion who develops clear and compelling marketing material and initiatives. Highly entrepreneurial and demonstrates significant commercial and technological acuity, with a global perspective. Managed 5 direct reports and $900k budget.
01 PROFESSIONAL
SKILLS
Skill/Years Developed
20 yrs
PRODUCT
24 yrs
B2B & B2C
7 yrs
SEO & CONTENT
7 yrs
PPC
18 yrs
EMAIL MARKETING
23 yrs
WEB
8 yrs
SOCIAL MEDIA
24 yrs
USER EXPERIENCE
25 yrs
GRAPHIC DESIGN
20 yrs
PROJECT MANAGEMENT
25 yrs
NEW BUSINESS DEVELOPMENT & SALES
25 yrs
NEW BUSINESS DEVELOPMENT & SALES
25 yrs
ACCOUNT MANAGEMENT
EMERGING TECHNOLOGIES
Skill/Years Developed
3 yrs
VR
3 yrs
AR
3 yrs
MR
Software Packages
SKILLS
ADOBE PHOTOSHOP
MICROSOFT OFFICE SUITE (COMPLETE)
ADOBE ILLUSTRATOR
SALESFORCE
ADOBE INDESIGN
TRELLO
ADOBE ACROBAT
HARVEST
HOOTSUITE
24 yrs
STRATEGY
24 yrs
BRAND
22 yrs
PRODUCT MANAGEMENT & DEVELOPMENT
24 yrs
B2B & B2C
10 yrs
SEO & CONTENT
10 yrs
PPC & SEM
22 yrs
EMAIL MARKETING
23 yrs
WEB (UI,UX,CMS,CRO)
10 yrs
PAID & ORGANIC SOCIAL MEDIA
24 yrs
USER EXPERIENCE
25 yrs
CREATIVITY & GRAPHIC DESIGN
20 yrs
PROJECT MANAGEMENT
25 yrs
NEW BUSINESS DEVELOPMENT & SALES
25 yrs
ACCOUNT MANAGEMENT
10 yrs
LEAD GENERATION
EMERGING & DISRUPTIVE TECHNOLOGIES
Skill/Years Developed
7 yrs
VR
7 yrs
AR
7 yrs
MR
Tech Stack
SKILLS
ADOBE PHOTOSHOP
MICROSOFT OFFICE SUITE (COMPLETE)
ADOBE ILLUSTRATOR
ADOBE INDESIGN
CRM (SALESFORCE & HUBSPOT)
PROJECT MANAGEMENT (TRELLO, SLACK & ASANA)
CANVA
HARVEST
MARKETO
CAMPAIGN MONITOR
WORDPRESS
ALL PAID SOCIAL MEDIA CHANNELS
ALL ORGANIC SOCIAL MEDIA CHANNELS
SOCIAL MEDIA PLANER (BUFFER & HOOTSUITE)
G SUITE (COMPLETE)
ADTREK (PROGRAMMATIC ADS)
LANDING PAGES (UNBOUNCE & CLICKFUNNEL)
GOOGLE ADS (SEARCH & DISPLAY)
GOOGLE ANALYTICS
FACEBOOK BUISNESS & AD MANAGERS
BRAND EXPERIENCE
Clients Acquired/Managed
02 PORTFOLIO
MY PROJECTS/CAMPAIGNS. SEE MORE >
03 Experience
2022 - PRESENT
BLUELIGHTIDEAS
Marketing Consultant (Self Employed)
Provide expert consultancy to brands and companies on how they can remain highly competitive in their markets by maximising digital and marketing strategies and realising their full potential.
2020 - 2022
TECH FUTURES LAB & THE MIND LAB
Senior Digital Marketing Manager
Acting as the Senior Digital Marketing Manager for Tech Futures Lab, responsible for managing and implementing marketing and digital campaigns for the Post Graduate programmes and Short Courses.
2019 - 2020
FIREFLY DIGITAL
Senior Digital Strategist (Contract)
Acting as General Manager for the Firefly brand in New Zealand, responsible for managing and implementing digital marketing strategies across the client portfolio in New Zealand and Australia.
2016 - 2019
METHOD STUDIOS (NZ)
Business Director (Contract)
Acting as the Business Director across the entire Method business, including the development of the agency’s newly formed AR/VR venture, M Theory.
2018 (6 Months)
PROJECTR
Project Lead (Contract)
As Project Lead at PROJECTR, I was leading an AR/VR programme of work for the New Zealand Parliament. My responsibilities included the overarching responsibility for the success of this programme in collaboration with New Zealand start-up companies, all working to deliver this AR/VR across a series of project initiatives.
2014 - 2015
FLEETCOR
Head of Marketing ANZ (Contract)
Acting as the Head of Marketing for the FLEETCOR brand across the Australasian region, responsible for the broader marketing department.
2011 - 2014
DINERS CLUB NZ
Head of Marketing & Digital
Acting as the Head of Marketing & Digital for Diners Club New Zealand, throughout a period of business transformation, digital innovation, and acquisition.
2009 - 2011
EDGE
General Manager (Contract)
Acting as the General Manager for the Edge business, spearheading their New Zealand market penetration.
2006 - 2011
THE WALT DISNEY STUDIOS MOTION PICTURES
Consumer Promotions Manager (Contract)
Acting as the Consumer Promotions Manager for Walt Disney Studios across their New Zealand movie releases. Under contracts with ApolloNation and Edge, delivered national marketing promotions in liaison with key partners.
2006 - 2009
APOLLONATION
Senior Account Director
Acting as a Senior Account Director for ApolloNation, developing and driving promotional strategy across a wide range of enterprise clients.
2015 - 2016
2002 - 2006
BLUELIGHTIDEAS
Founder (Self Employed)
I founded Bluelightideas in 2002, successfully building a niche agency for the New Zealand and Australian entertainment space, building the brand from scratch through integrated promotional campaigns, innovation and emerging technologies.
